May 2024 - Present

marketing brand manager

As a Marketing Brand Manager at Journey Construction Group, I specialize in developing and executing strategic marketing initiatives that strengthen brand identity, increase market visibility, and drive business growth. My key competencies include brand strategy and positioning, digital marketing, content creation, social media management, campaign planning, market research, customer engagement, and lead generation. I excel at coordinating cross-functional teams, managing marketing projects, and building strong relationships with clients and stakeholders. With a data-driven approach and a passion for innovation, I ensure that every marketing effort aligns with the company's goals, enhances brand reputation, and delivers measurable results in the competitive construction industry.

leading brand strategy and creating impactful relationships that build stronger communities.

Brand Strategy

Develop and implement brand strategies that enhance market positioning, increase visibility, and foster long-term brand loyalty.

Marketing Execution

Lead the execution of integrated marketing campaigns that drive engagement, generate leads, and achieve measurable results.

Business Development

Build strategic partnerships and identify growth opportunities that strengthen client relationships and expand business success.

Event Coordination

Plan and execute impactful events that strengthen community connections, elevate brand presence, and create memorable experiences.

I am passionate about building meaningful relationships with clients and serving as a trusted partner in their growth and success. I believe that strong business relationships are built on trust, communication, and a genuine commitment to understanding each client's unique goals and challenges. I enjoy connecting with business owners and community leaders, providing strategic guidance, and helping organizations identify opportunities to strengthen their brand, expand their reach, and achieve long-term success. My approach is centered on creating lasting partnerships that deliver value, foster collaboration, and contribute to the growth of both the businesses I serve and the communities they impact.

I led the planning and execution of Journey Construction Group's "Investing in West Michigan" ribbon-cutting campaign, creating a strategic initiative that celebrated the company's growth while reinforcing its long-term commitment to the West Michigan community. I coordinated campaign messaging, event planning, marketing materials, media outreach, and community engagement efforts to bring together local leaders, partners, clients, and stakeholders for a successful grand opening. The campaign was designed to expand brand awareness, strengthen community relationships, and position Journey Construction Group as a trusted partner invested in the region's future. Through thoughtful storytelling and integrated marketing, I helped showcase the company's dedication to supporting local businesses, fostering economic growth, and making a lasting impact across West Michigan.

Google Ads - Search & Performance Max
Google Analytics & Search Console
HubSpot
Social Media - META, TikTok, YouTube, LinkedIn
Paid Ads - META & LinkedIn
Adobe Suite, Canva & CapCut
Elementer & WordPress
Microsoft 365 Suite

brent balkema, journey construction group

“What sets Johanna apart is her character. She is dependable, self-motivated, organized, and always willing to go above and beyond to ensure a project is completed successfully. She approaches challenges with a positive attitude, communicates effectively with colleagues and clients alike, and consistently brings creative solutions to the table. I never had to question whether something would get done—it simply would, and it would be done well.”
Jake Stansbury, comerica bank

"I just wanted to take a quick second to say I’ve noticed your work on social media lately and the new packets that Mike gave me to hand out and it has been phenomenal. The posts are creative, engaging, and really highlight the personality of Journey Construction. It’s clear you put a lot of thought and effort into your content, and it makes an impact! Keep Doing Amazing Things!"
jeff stachowiak, kapnick insurance

"Johanna – I was able to attend the grand opening event last week, and I wanted to let you know how great of a job you did with everything. The event itself, the video, the imagery, and everything that went along with it was done to perfection. Journey has an awesome story, and you are doing a great job sharing that story to the rest of us!"
Jonathan Van Eerden, Journey Construction group

“There's no doubt that Journey's brand is stronger, more recognizable, and gives both our team and those outside the company something to rally around because of your efforts. What you've accomplished was no easy feat, and I hope you take great pride in everything you've created and achieved.
Beyond the work itself, I've also had the unique privilege to watch you grow both personally and professionally during your time here. The confidence, skills, and experience you've developed will undoubtedly serve you well as you continue your career, and I'm excited to see what comes next for you.
One thing I appreciate most is that you've truly RPRS'd your seat. You didn't just perform the role, you built it into something sustainable that can be carried forward after you're gone. That's a hallmark of successful organizations and exceptional team members. It also means that your legacy will extend far beyond your last day at Journey - that's special!”